Phase 4: Design Implementation

This phase is highly variable and can last for months or years, depending on the scope and resources of the client. Often design revisions are required as actual situations present themselves that differed from those envisioned in the Analysis Stage.

Ideally, the final Corporate Identity Manual is accomplished and distributed in appropriate stages as each segment is finalized.

The Corporate Identity Manual is a living instrument of policy and will need to grow and adapt as the company does.