Phase 3: Design Development

Design Policies Development
• Identity design construction is finalized
• Appropriate identity variations are developed and documented
• Unacceptable Identity Deviations are specified

Identity Application Design
• Identity design is adapted to all applications the client needs (stationery, signage, vehicles, advertising, packaging, business forms, etc.)

FInal Client Design Presentation
• Prototype Corporate Identity Manual is reviewed with client
• Any final revisions and/or additions are determined
• Implementation priorities are set and scheduled