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Phase 1: Design Analysis •  
Phase 2: Initial Design •  
Phase 3: Design Development •  
Phase 4: Design Implementation •  
Sample Identity Manual •  
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Phase 2: Initial Design

Graphic Concept Exploration
• Multiple design concepts are developed and reviewed with the client

Prototype Design
• Approved concepts are applied to most essential uses (stationery, signage, vehicles, advertising, packaging, business forms, etc.)

Design Presentation
• Client reviews Phase 2 findings
• Final designs are authorized