Phase 1: Project Analysis

Discovery
• The corporation's position in its respective industry as well as those of competitors
• The company's unique marketing position
• The client's immediate and long-term marketing plans

Needs, Facilities and Visual Audit
• Key company personnel contribute views of needs from different levels
• Representative facilities are visited to record current identity practices and components
• Competition counterpart elements are documented
• Optional market research may determine public perceptions of the company and competitors

Preliminary Presentation
• Design team and client review Phase 1 findings
• Phase 2 directions are determined