Phases for Creating Corporate Identity Manuals

A corporate identity manual may be a small thing, held in one's hand, but it can represent a huge body of design policy that extends to many facets of a corporation's activities. Because of this, its creation can be a significant enterprize, which is typically accomplished in four phases, each of which has several important activities.

Each client's needs will vary, and sometimes these phases will be either telescoped or expanded, but some form of these phases are recommended whether an identity is being created from scratch or being updated from a previous identity.