What I Am and What I Am Not

Michael Shumate is the Corp ID Man. He's had nearly 40 years experience in all facets of graphic design and Corporate Identity Design. In that span of time he's designed identities in all areas of branding: commercial, government, institutional, product and retail. He's also worked on identity manuals and made this an in-depth study for the last 20 years as he's taught Branding Design at St. Lawrence College in Kingston, Ontario.

While teaching, he's discovered the fundamental principles of Identity Design and the making of Identity Manuals. These principles are the things that remain true regardless of fads and fashions; the things that don't change. If one designs according to unchanging principles, work doesn't look dated or passé. Most of these principles have never been addressed in design journals or books on the subject.

Corp ID Man consulting is directed to other graphic designers. "I want to help graphic designers and graphic design firms to do better corporate identity programs and corporate identity manuals for their clients. I don't want to take over this for you. I don't have the time to implement full identity programs. But I can help you create superior corporate identites and identity programs and manuals for your clients."

"I am an RGD (Registered Graphic Designer of Ontario) and as a professional member I adhere to its guidelines, including its Code of Ethics."